Engineers From Day One Campaign
Engineers from Day One is a student-focused initiative by ASU’s Ira A. Fulton Schools of Engineering built around a simple idea: engineering isn’t just advanced technology — it’s part of everyday problem-solving and creativity. The campaign called for printed posters and digital graphics that felt bold and approachable, while still aligning with ASU’s established brand system.
The visual direction centered on familiar, everyday technology paired with strong typography and clean iconography to keep the message clear and engaging. Through ongoing collaboration and refinement, the designs were adapted across print and social formats to maintain consistency and impact. The final campaign created a cohesive presence that connected with students both on campus and online.
Primary Campaign Poster
The main visual used to set the tone and overall direction for the campaign. Bold typography and clear hierarchy helped make the message easy to read and engaging at a glance.
Social Media Graphics
Digital adaptations of the campaign created for social posts, newsletters, and event promotion. Each layout maintains visual consistency while adjusting content and scale.
